wayfinding signage design

Wembley Sports Park

Although universally known as the site of the Matthews Netball Centre, the broader facilities of the Wembley Sports Park include Football, Baseball and Cricket as well as the location for the new State Netball Centre. Apart from providing way finding information around the site, the signage was required to present an integrated identity for the whole of the park and its users.

The four vertical supports for the signage represent the four resident sporting codes and terminate in a “W” form that acts as a subtle branding device for the park.