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Shoofly

Turner Design has established a long association with a California-based wine importing business that also creates their own brands for Australian wine marketed in the US.

To maintain their point of difference they ensure that the branding for their products is overtly “Australian” in character imbued with all the brand values that implies. Shoofly takes that to the limit with a friendly “blowie” describing an erratic flight path for the brand name against a background of the ubiquitous flywire with a pursuing hand about to strike. Subtle graphic tones and stylish illustration create an interesting and memorable package.

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