The design for a suite of labels for Arras was the culmination of a ten year project to produce the ultimate Australian sparkling wine to compete with all comers on the world stage. Three product tiers were envisaged from the entry-level Brut Elite, to a 7 year Vintage wine and the ultimate, a 10 year Late Disgorged wine named after the winemaker – Ed Carr.

The decorative graphics and typography are unashamedly classic in character to reflect the quality and finesse of the wine and great care was taken to adequately differentiate the ascending levels of the three labels. The brand design and an appropriate gift box completed the package.